1/18/2024 Pagerank backlinks perfect keywords googles algorithm shift toward quality and mobileRead Now![]() Twenty-five years later, Google now uses a variety of algorithms to rank web pages. The founders of Google developed PageRank in 1996. Backlinks from trusted sites helped web pages achieve higher search rankings. PageRank measured the relevance of a page based on the importance of its backlinks. Google’s original search algorithm provided more relevant results by assigning each page a PageRank. For example, if you searched for “small business,” the pages that contained the most mentions of that phrase would appear at the top of the search results. Overview of How Google’s Search Algorithm Worksīefore Google launched its search engine, search engines ranked web pages based on keyword usage. The search algorithms use over 200 factors to rank web pages. Then, when you perform a search query, complex search algorithms sort through the index to find the most relevant results. Google analyzes web pages and adds them to its massive search index. ![]() Your web pages either appear at the top of the results or where no one can find them. For the typical small business owner, how Google’s search algorithm works is one of life’s great mysteries.
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